VENDING MACHINES TO A.I: HOW WILL THE FUTURE OF BEAUTY SAMPLING LOOK?
Try-to-buy is an important step in the sales funnel, but what is the future of sampling and how will consumers do it safely? We all know...
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Welcome to our cozy living room
our debate chamber, our thought playground, and our point-of-view studio
WHAT IS IT? WHAT YOU DON’T SAY CAN HURT YOU.
Have you ever got a package or gift and upon opening asked, “What is it?” While surprises can be delightful, receiving product with...
360
THE GREAT DISRUPTION AND HOW YOU CAN TAKE CONTROL
It came into our industry like a wrecking ball. COVID-19 has been one of the big disruptions of our generation and many of us feel mad,...
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READY, SET, OH!
Creating a new beauty product or fashion brand is a blast. Through all of the prototyping, testing, and refining, you are immersed in...
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BUSINESS BANDITS AND MARKET SHARE THIEVES
Consumers now more than ever are open to discovering new brands, particularly digitally native brands that offer a sense of inclusion and...
370
Grey mustaches, unibrows, oh my!
Consumers are planning to rush back to the salon, how should salon owners and beauty professionals prepare to open their salons? Like the...
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