FINN & CO., a beach inspired fragrance brand, had a small portfolio of products which included a candle, fragrance oil, and body cream available in two signature scents. The goal was to expand the product offerings and gain incremental growth.

 

What we created:

​

• A market and competitive set analysis to determine product formats and sizes, product format gaps, target COGS and MSRP, packaging development, and key USP’s

• Established MOQ’s based on sales forecasting

• Developed and project managed the timelines, deliverables, costs, payments/PO’s, suppliers, and the full new product development plan

• Created and implemented the go-to-market launch plan and marketing materials

​

Results:

• Incremental growth of 22.4%

• Increased average order size by 32%